By initiating your Athentic Alliance membership for $50, you will receive these exciting perks for 12 months: Alliance Membership Perks • 10% discount on all purchases (can not be combined with other discounts) • T-shirt of your choice (from select inventory) • Invitation to our Anniversary VIP Event • Build your own 4-pack (16 oz. cans) - one time • Early access to special beer releases • Plus additional Alliance events and surprises You can purchase your Athentic Alliance membership at the brewery at any time from any server. Or, purchase online.