The mission of the Get Comfortable campaign is to become a unifying anchor in the business community to drive awareness, increase engagement, and provide support for nonprofits combating the Athens community’s greatest needs as it relates to living comfortably. In Athens-Clarke County where one in five people are food-insecure and the poverty rate is 36.6-percent – nearly twice the state poverty rate of 18.4-percent the campaign has traditionally focused on hunger, homelessness, and poverty. Through a rigorous vetting process as well as the direction of an advisory committee of community stakeholders, the campaign selected six organizations to highlight throughout the season and receive funding when the program wraps in November 2018.
“Over the last three years, the Get Comfortable program has become less of a thing we do, and more of a part of who we are at Creature Comforts,” said Co-founder and CEO Chris Herron. “As a result, we are making some very positive changes to the program this year that will allow us to truly make this a fully integrated year-long program, while still maintaining a dedicated season of emphasis. With the hiring of a full-time Director of Community and Culture, Matt Stevens, we are excited to see what we can achieve through the Get Comfortable program in 2018 and beyond.
Get Comfortable in 2018 will be a year-round campaign with a pronounced season of emphasis taking place January 10 through April 4, during which the brewery will donate 100-percent of its Wednesday “community day” profits towards the Get Comfortable fund. Creature Comforts will also create Get Comfortable merchandise, bring back its popular Get Comfortable IPA, and work alongside for-profit businesses to generate additional profits for the fund. The campaign will wrap toward the end of 2018, the remaining time being dedicated to serving the agencies’ individual needs throughout the year.
In early January, Creature Comforts will also launch a website, www.GetCurious.com, which will encompass all the brewery’s community initiatives. The website will include details and updates on Get Comfortable as well as Get Artistic, a new initiative serving the local arts community, along with other future initiatives.
Get Comfortable 2018 will kick off January 10. Get Comfortable merchandise as well as the Get Comfortable IPA will be available at the brewery for the kick off. For more information about Creature Comforts Brewing Company visit www.creaturecomfortsbeer.com.