Visit Athens, the official tourism organization for Athens, in conjunction with Destination Marketing Organizations (DMOs) from all the cities in the Southeastern Conference, has launched a collaborative, mobile Visit the SEC Pass. Now, the best fans in the country can earn rewards for visiting their favorite college towns, including the home of the reigning NCAA National Champions, by checking in at its top restaurants, shops and attractions.

The Visit the SEC Pass is a free program that all visitors and locals can sign up for at With more than 150 attractions and local businesses from all SEC cities included, it showcases the best of the SEC in an easy, mobile-friendly way.

“Countless fans take road trips to SEC towns to cheer on their favorite teams, and now they can explore our favorite spots in Athens with the Visit the SEC Pass,” said Hannah Smith, director of marketing and communications for Visit Athens. “There’s always something new to discover in Athens, and now those who sign up for the pass can earn fun prizes as they experience what makes Athens so special.”

Beginning today, visitors and locals can visit a dedicated landing page where they can sign up for the Visit the SEC Pass by providing their name, e-mail address, mobile phone number and, of course, the team they cheer for! A link is then sent to their mobile phone, which opens the pass and directs the user to add the button icon to their home screen, where they can access it any time. There is no download necessary and no bulky apps taking up space on a user's phone.

As users collect points for checking into the different locations on the pass, they can earn prizes like a Visit the SEC logo luggage tag, a handy tailgating bag and one grand prize of a two-night stay in the SEC destination of the winner's choosing.

For more information, see Visit Athens’ dedicated landing page here.


About Cities of the SEC

The Cities of the SEC is a partnership between the destinations that are home to the universities in the Southeastern Conference. This partnership was created to inspire loyal fans to explore old stomping grounds and discover what’s new on campus and beyond, in their own college town and while on the road to rival schools. The Cities of the SEC include  Athens, GA; Auburn, AL; Baton Rouge, LA; Bryan-College Station, TX; Columbia, MO; Columbia, SC; Fayetteville, AR; Gainesville, FL; Knoxville, TN; Lexington, KY; Nashville, TN; Oxford, MS; Starkville, MS; and Tuscaloosa, AL. More information is available at

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