Visit Athens GA is the official destination marketing organization for Athens-Clarke County, Georgia. Our primary goal is to increase the economic impact of the hospitality and visitor industry by attracting individual visitors, group tours and meetings and conventions to Athens. Tourism WORK$ for Athens, contributing more than $338 million in spending, more than 3,900 jobs and $27.3 million in local and state tax revenue in 2021. Each Athens-Clarke household would need to be taxed an additional $543 per year to replace taxes generated by tourism economic activity.