Did you know? Thor's favorite beer comes from Athens, Georgia! We know that true Avengers fans will want to head to Creature Comforts Brewing Co. right in downtown Athens, which just celebrated their fifth anniversary. And what a long way they've come in just five years, from craft beer start-up to hitting the big screen in front of record-breaking audiences!
From Athens start-up to the Big Screen, and the "infamous" ATL Tropicalia Shortage
How the heck did this happen? Athenians knew Creature Comforts was brewing up something special from the very beginning, and it didn't take long before word spread to Atlanta, setting off an "infamous" Tropicalia shortage in the state's capital city. Atlantans took to staking out package stores and following Creature Comforts delivery trucks to ensure they were first in line to grab the limited supplies of the uber-popular IPA. Tropicalia fans included some of the Avengers production staff, and the shortage phenomenon struck their fancy. The rest, as they say, is history.
Creature Comforts fans first spotted the distinctive Athena can in the Avengers: End Game trailer. They were even more thrilled to see Tropicalia in the film itself. The little brewery that could, definitely made an impression on not just the Avengers production staff, but others in the film and the craft beer industry. A bit of what they're saying:
"'Avengers: End Game' gives Athens, Georgia craft beer some screen time," USA Today, May 8, 2019
Thor and an IPA: How Craft Beer Caught Marvel’s Attention, Jess Baker, CraftBeer.com
How Creature Comforts Beer Scored That Starring Role in ‘Avengers: Endgame’, Richard L. Eldredge, EldredgeATL.com
How Creature Comforts became Thor’s beer of choice in Avengers: Endgame, Myrydd Wells, AtlantaMagazine.com
Visit Creature Comforts Brewing Co. in Athens
Whether it's Thor's favorite Tropicalia IPA, an Athena Berliner Weisse or any of the other variations, craft beer lovers agree with Thor that Creature Comforts brews some of the best beer in the industry. Head to Athens to tour the brewery, relax in the taproom, and don't forget to grab some swag and libations to go! The taproom and tours are family-friendly (of course tastings are limited to ages 21+). The building itself is repurposed from a tire company and has won historic preservation awards, which is no surprise when looking at the original beams and the use of the reclaimed wood.
Creature Comforts Brewing Co. taproom hours:
- Tuesday to Thursday 5 p.m. to 10 p.m.
- Friday 3 p.m. to 10 p.m.
- Saturday 1 p.m. to 10 p.m.
- Sunday 1 p.m. to 6 p.m.
A great time to visit is on Wednesday afternoons between 4 p.m. and 7 p.m. when Creature Comforts hosts the mid-week Athens Farmers' Market. You can hang out, enjoy some beer, and earn free farmers market tokens with your purchase to spend at the market! Market vendors offer not only vegetables, but plenty of other food, beverage, and healthy selections. There's even live music.
We're also really proud of Creature Comforts' commitment to giving back to the local Athens community through their Get Comfortable campaign. Each year, local charities benefit from events and programming created through the Get Comfortable campaign.
Feel inspired to visit Creature Comforts Brewing Co. in Athens? There is plenty more for craft beer lovers to see and do, including several other acclaimed local breweries. Check out our Bands and Brews itinerary for our suggestions for making the most of your time in Athens.