Athens, GA - May 15th, 2024 - Athens Professional Hockey, a proud member of the Federal Prospects Hockey League (FPHL), is excited to announce its new team name: Rock Lobsters. This vibrant name was chosen after a comprehensive community vote, collaborating inspiration of designs from local artists, and an emerging partnership with the legendary band, the B-52's.
With over 8,000+ participants in the voting on the team name, it has caused controversy as the rival name presented was Classic City Panic in honor of another music tribute from Athens, WideSpread Panic. Yet that hasn’t stopped fan groups to pop up for both names and ultimately was out voted by only a margin of 565 total votes.
"From the start, we knew we wanted a name that encapsulates the unique energy and spirit of Athens," said Britton Briley, Director of Marketing for the Rock Lobsters. "The response from the community was incredible. The name 'Rock Lobsters' struck a chord with our fans, blending music, creativity, and a touch of humor. It's the perfect identity for our hockey team."
The newest professional hockey team even have The B52’s full support with the name paying homage to their Athens legacy. A statement from the band reads "Athens, Georgia is our birthplace and where we started our journey “down the Atlanta Highway” to spread our home grown groove out to the universe. ‘Rock Lobster’ was one of our very first songs and we can testify that millions in the galaxy have gone wild to this deep sea surf anthem. We are truly honored to have our hometown hockey team named the Rock Lobsters. As the song declares 'Let’s rock!’ “
Scott Hull, Executive Vice President of the Rock Lobsters, highlighted the team's commitment to community engagement. "Athens is a city with a rich cultural heritage, and the Rock Lobsters will be an extension of that. We're not just building a hockey team; we're building a community. The support from local artists, musicians, and fans has been overwhelming, and we can't wait to hit the ice in October.”
The branding for the Rock Lobsters will soon be revealed as the team is working on a concept of a lively lobster character holding an electric guitar that cleverly transforms into a hockey stick, symbolizing the unique blend of music and sports that defines the team. The design's vibrant red-based color scheme coming soon will infuse playful and energetic elements, encapsulating the exciting spirit of Athens and its music heritage.
With the new team name officially announced, the Rock Lobsters are gearing up for an exciting season with opening day being October 26th, 2024. Stay tuned for more updates on merchandise, upcoming schedule, and season ticket information.
For further information or media inquiries, please contact:
Britton Briley
Ghost Brands
Agency of Record
864-747-0646
britton@ghostbrands.com
