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September 2020 CVB Newsletter

Newsmakers // Opportunities // New Developments in Tourism

ROAD TO RECOVERY

 
The Athens CVB is privileged to represent our local hospitality industry during the road to recovery. Our community is ever-creative and is finding innovative ways to Go Safely with new and expanded outdoor dining options, re-imagining annual events such as AthHalf and Wild Rumpus, and launching new events such as drive-in and socially-distanced outdoor movies and concerts.
 
CVB staff are keeping up to date with the latest economic forecasts, travel sentiment data, and public health considerations.
 
Here are some current resources we'd like to share with our partners:
 
presented by Adam Sacks, Tourism Economics
 
Compilation from a number of authoritative sources
 
National and State-level
 
Travel Sentiment Trends and Insights, updated weekly
 
Travel Intention Surveys and Insights updated monthly
 

FALL MARKETING

 
We have stayed up to date on traveler sentiment data and have begun promoting responsible tourism with plenty of outdoor experiences.
 
The upcoming campaign will feature new content and new paid digital ads to promote:
 
  • Fall Content such as
  • Trails,
  • Parks,
  • Outdoor Dining, and
  • (modified) Festivals
 
 
  • Hotel Packages with Downtown Gift Certificates [Hotels, please submit or update your offer within the Extranet, under Collateral>Special Offers]
 

SALES UPDATES

 
CVB Director of Sales Nick Arnold traveled to the Georgia Society of Association Executives (GSAE) Annual Meeting, August 26-28, at the Hyatt Regency Savannah. GSAE incorporated safety and health initiatives to conduct a successful in-person event. 
 
In addition to modeling safety protocols for gatherings, the meeting provided the opportunity for destinations such as Athens to meet personally with existing and prospective clients and to get feedback on future planning for the return of their in-person meetings.
 
 

Updates Needed!

 
Please keep your information current using our Partner Extranet. Not only will your updates get you in front of our audience at VisitAthensGA.com, but they will also make sure CVB staff know your latest information to help promote you via social media, to the press, and to meeting clients.
 
In particular, there's a new "Business Continuity" amenities area to be able to keep track of any changes in how you are conducting business-- these are some of the most-sought-after pieces of information on search engines right now.
 
We have new training videos posted to walk you through making updates:

 
 
 

HOSPITALITY NEWSMAKERS

Terrapin Beer Company Earns
Clean 13 Water Heroes Award
 
The Georgia Water Coalition has recognized Terrapin for setting an example for other small breweries by reducing its water use and ensuring that its waste streams find new life as animal feed and compost. Water conservation measures at Terrapin Beer Co. have reduced the brewery’s water demand by about 20 percent, translating into water savings of three million gallons in 2019.
 
 
 
 
Art Dawg with CVB Logo
Author
Athens Convention & Visitors Bureau

The Athens Convention & Visitors Bureau is the official destination marketing organization for Athens-Clarke County, Georgia. Our primary goal is to increase the economic impact of the hospitality and visitor industry by attracting individual visitors, group tours and meetings and conventions to Athens. Tourism WORKS for Athens, contributing $330.5 million in spending, 2,973 jobs and $22.6 million in local and state tax revenue in 2018.